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About POWCODE

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About POWCODE

Company Profile

For 20 years, we have remained dedicated to automotive engine components, developing POWCODE, our best-selling proprietary brand.

POWCODE is the proprietary engine parts brand of Haiyi Import & Export (Shanghai) Co., Ltd. With more than 20 years of experience in the development, assembly and supply of automotive engine parts, we provide integrated sourcing support for European vehicle engine applications.

Our product range covers long blocks, short blocks, cylinder heads and assemblies, camshaft housing kits, timing kits, engine gasket sets, valvetrain parts, crankshaft and piston components, cooling and lubrication parts, EGR modules, turbochargers and related engine repair components.

We work with engine parts distributors, regional automotive parts wholesalers, engine assemblers and rebuilders, repair channels and automotive e-commerce sellers. Product identification and matching can be supported by OE number, engine code, vehicle application, old-part photos, key dimensions and structural details.

Our supply services include OEM and ODM support, POWCODE packaging, customer-designated packaging, neutral packaging, technical follow-up and 18-month warranty support. Our goal is to help global partners build a more accurate and stable supply of European vehicle engine parts.

POWCODE team office in Shanghai

2003
Brand agency model, selling engine parts for joint venture vehicles
2006-2009
The Haiyi brand was established, marking the beginning of a branded auto parts business. The compamy subsequently developed auto parts for General Motors, Volkswagen, Ford, Toyota, and other brands, establishing a nationwide sales network.
2013
We established product brands such as Limai, Sawada, Yifeng, and Pacod, building a multi-dimensional distribution channel. We also established our business philosophy as a professional engine parts brand operator.
2018
We invested in and established Haiyi Power Company, providing one-stop services to comprehensive and specialized repair shops through a direct supply model for cross-model engine parts.
2020
The Haiyi Seals business unit was established, and a nationwide network was established under the three brands of Yifeng, Hailianqing, and Maspur. This network provides seal unit repair kits to the automotive aftermarket consumable parts channel.
2024
The company started exporting auto parts to overseas markets, with the main business being the integrated supply of European and American small and medium-displacement engine parts. With Europe, South America and Russia as the main target markets, the foreign trade business has begun to take shape.

Equipment and Workshop Showcase

Haiyi Import & Export Shanghai office reception

product showroom

Cylinder heads in an engine parts machining workshop

Cylinder head inspection and quality testing

Automated equipment for engine parts processing

Engine parts assembly and packaging workshop

Certifications

Trademark Registration Certificate
Trademark Registration Certificate
Trademark Registration Certificate
ISO Certification
Trademark Registration Certificate
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